A Bridge to School for the Orang Asli

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In mid 2014 I was approached by the CSR department of an advertising agency Grey, who needed help with designing and rolling out an ambitious education program, in Asia. In conjunction with their client GSK Horlicks, they planned to visit isolated communities where the children have no access to schooling, and implement solutions to help bridge that gap.

The Horlicks School Journey Initiative was born and a pilot project was rolled out in north Malaysia, with the Orang Asli,

In January 2016, as a result of the program the first children attended full time schooling. The attached case study has more details on the program:

Horlicks School Journey Initiative – Case Study